Quiz

Question 1 of 10

A market forecast from a research firm is loosely sponsored by the vendors who sell into that market. What is the most reliable way to read it critically?

• ADiscard it entirely, since any sponsored research is worthless
• BSkip the headline number and examine the assumptions, definitions, and underlying data
• CTrust the conclusion because the firm has a strong reputation
• DAverage its forecast with two other headline forecasts to get a fair number