Catalog · Industry Media & Analyst Coverage

Reading the Industry

What’s inside

1. Module 1

   How the Analyst Business Actually Works

   • Who Pays, and What the Money Buys · 3 min · narrated
   • The Quote Economy: How Experts End Up in the Story · 3 min · narrated
   • Module review

2. Module 2

   Reading Trade Media Without Getting Played

   • The Hype Cycle as a Business Model · 4 min · narrated
   • Press-Release Archaeology · 4 min · narrated
   • Module review

3. Module 3

   Building an Independent Read

   • From Consensus to Conviction · 4 min · narrated
   • Following the Physical Evidence · 3 min · narrated
   • Module review

4. Module 4

   Source Triangulation as a Discipline

   • The Independence of Error · 4 min · narrated
   • Building a Personal Intelligence Loop · 4 min · narrated
   • Module review