Catalog · Industry Media & Analyst Coverage

Analyst Intelligence: Reading Gartner, IDC & the Trade Press

What’s inside

1. Module 1

   The Analyst Economy: Who Speaks and Who Pays

   • The Houses and Their Franchises · 3 min · narrated
   • Follow the Money: Revenue Models and Their Tilt · 3 min · narrated
   • Module review

2. Module 2

   Inside the Instruments: Quadrants, Waves, and Market Sizes

   • Reading a Magic Quadrant Without Being Read by It · 3 min · narrated
   • Market Sizes and Forecasts: Precision Without Accuracy · 3 min · narrated
   • Module review

3. Module 3

   Coverage as a Force: What Gets Seen and What Gets Believed

   • The Trade Press: Beats, Briefings, and the Manufacture of Salience · 3 min · narrated
   • Real-Estate Advisors and the View From the Brokerage · 3 min · narrated
   • Module review

4. Module 4

   Triangulation: Building a Read the Analysts Cannot Give You

   • Primary Signals: Getting Underneath the Analysts · 3 min · narrated
   • The Triangulation Workflow: A Read You Can Defend · 4 min · narrated
   • Module review